- Updated: 13 Nov, 2018
- By Sergei Ivanov
SEO, or Search Engine Optimization, means optimizing a website to achieve a higher position in a search engine’s free results. When users search, optimized websites are usually shown above others.
To do this, you need to create content that’s useful to users, that meets their expectations and needs, as well as the requirements of search engines.
So why do you need it?
SEO is necessary for any website owner who wants to increase the number of visitors and potential customers. Most internet users never reach the second page of results, usually finding their answer among the first ten websites. Getting into that top ten should be a priority.
Paid Google Ads advertising can also get you into the top spots, but it becomes expensive. In the long run, investing in website optimization is more sustainable. While it can take weeks or months to see results, the outcome is positive and stays free going forward.
Where should you start with optimization?
If your website already exists, start with an SEO audit that shows the gaps and mistakes. For a new website, think through every section and create unique content, including titles and meta descriptions.
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